Good for the customer and good for the company. We are propose2close — we help salespeople and organizations build a constructive commercial culture.
propose2close is Berend, Richard and Ferran. We train commercial teams on three connected fronts: how you sell (the Triangle Sales method), how you lead (exciting leadership), and how you keep getting better (a tech-powered improvement cycle, with tools we build ourselves).
Meet the three of us →We start from our beliefs. Sales is fun. Done well, it's good for the customer and for the company — and it gives the people doing it a sense of fun, competition, winning and purpose.
Meanwhile, business is getting harder. Competitiveness is rising and more markets are controlled by a handful of big players. So companies need their story sharp: what is our role in our clients' lives — and how do we take up that role better? Increase the quality, increase the connections, and the profit follows.
And we believe in our own ability: helping salespeople and entire organizations build a constructive commercial culture.
Read our mission →No magic, no fluff — four choices that make the training stick.
We build our own tech: nine free tools, a sales-journey app and an improvement engine that turns this cycle's results into next cycle's preparation. The loop keeps running.
One method. Three days. Small groups, real deals from your own pipeline, leadership at the table. Simplicity is what makes new behaviour stick.
They run in your browser, save automatically and cost nothing.
Deal scorecard with a GO / PARK / DROP verdict.
Open tool →Proposal builder with copy and export.
Open tool →Objection prep plus a discount calculator.
Open tool →Use them today — in your browser, no signup.
Walk all 9 steps — it saves your progress.
Your whole team. Three days, nine modules, one method.
What changes when the training lands
Every team starts from a different place, so we don't promise percentages. We promise what we train towards — and that you'll see it in behaviour first, pipeline second:
Training your whole team? Three days, nine modules, one method.
See the program →